This is the moment a charismatic award winner danced out of the audience and onto the stage to collect his prize – before dropping down dead seconds later.
Vishnu Pandey had a heart attack on stage as he was collecting an award at a bash for travel agents.
The 53-year-old was filmed wiggling and jiggling to the Bollywood music tune as he made his way up to the stage – as he was cheered on by the audience.
Wearing a grey shirt and trousers, he continues to dance round the stage at the event at the Marriott Hotel in Agra, a city made famous for being the home to the Taj Mahal in India.
But within a matter of seconds, the businessman from Mumbai, loses his balance and collapses on to the stage, leaving everyone stunned.
Audience members quickly rushed to his aid and he was taken to hospital, but he was later declared dead.
Police inspector Shailendra Singh said that Mr Pandey had died from a cardiac arrest.