Clarence Abiodun Peters popularly known as Clarence Peters a famous Nigerian music video director, filmmaker and a cinematographer. He was born in Ibadan, Oyo State in the south western part of Nigeria. He is the son of veteran Nollywood actress Clarion Chukwurah. He is the founder and CEO of Capital Dream Pictures, a production company that specializes in the realms of the performing arts, new media art, film, television, radio and video.
He is also the founder and CEO of Capital Hill Records, a record label that brought top artist like Chidinma Ekile to prominence. Clarence Peters was ranked 2nd on Channel O’s Top 10 Most Visionary Music Video Directors list. In 1998, Clarence Peters was involved in a Mobil-sponsored music video for a documentary on AIDS.
Clarence Peters directed the 40 episodes of the television series “Everyday People”. Clarence Peters has directed music videos for recording artists across an array of genres and generations, including top artists like Wizkid, Davido, Flavour, Olamide, Phyno, Chidinma, Tiwa Savage and a host of other top Nigerian celebrities.
In April 2014, Absolut Vodka honored Clarence Peters for his creativity. In September 2015, Clarence Peters announced plans to premiere his debut film called “Hex” a 25-minute short horror film. The first official trailer was released on 28th September 2015.
Clarence Peters was born into a prominent family. He is the son of Sir Shina Peters, a Nigerian musician, and Clarion Chukwurah, a Nollywood actress. He completed his primary school education from BI primary school and obtained his First school Leaving Certificate. After that, he completed his secondary school education at Government College Ikorodu, Lagos State, Nigeria and obtained his West African Senior School Certificate.
After finishing his secondary school education, he worked at Alpha Visions for three years. He is a graduate of City University, a film school in Cape Town, South Africa.
He majored in Cinematography while studying at City University in Cape Town, South Africa. While growing up, Clarence Peters was a footballer. In an interview posted on the website of Daily Times of Nigeria, his mother, Clarion Chukwurah opened up about wanting to abort him while he was in her womb, but changed her mind because of her belief that Clarence Peters was the reincarnation of her father who she lost when she was 11 years old.
Upon returning to Nigeria from South Africa, Clarence Peters teamed up with a group of filmmakers to establish the Alliance film company, which is now known as the Allied Film Company. Clarence Peters worked with the company for a year and eventually started his own production company. Clarence Peters has cited Steven Spielberg, Hype Williams, DJ Tee, Akin Alabi, Wudi Awa, HG2films, Kemi Adetiba, Sesan, Aje and AK 1 as people he admires.
While in secondary school, Clarence Peters met Tha Suspect, a music record producer and a recording artist. The two started a group after becoming acquainted with each other. Capital Hill Records was formed after Clarence Peters returned to Nigeria from South Africa. Clarence Peters and Tha Suspect decided to look for a female artist who could rap and sing. At a later date, Clarence Peters signed Kel to his record label after being introduced to her by Terry tha Rapman.
In September 2010, Kel had a misunderstanding with Clarence Peters, which led to the termination of her recording contract. The rapper managed to release her debut studio album “The Investment” while signed to the label. Clarence Peters music record label later partnered with the Goretti Company, a management company owned by Illbliss.
Clarence Peters in the cause of his career has won several awards which include Best Music Video Director of the Year at the City People Entertainment Awards, Best Music Video of the Year at the Nigeria Entertainment Awards, Best Video Director at the African Muzik Magazine Awards, amongst others.
Clarence Peters is currently one of the richest and most influential music video director in Nigeria with an estimated net worth of $2.5 million.